STATEMENT

OF

INTERCONTINENTAL HOTEL

INTERIOR AND GRAPHIC DESIGN

POLICY

BY

NEAL PRINCE

The approach to hotel design differs greatly from interior design for an individual. The latter is dictated by the aesthetic environmental pleasures of one particular person or family, whereas hotel design is a coordinated effort between the functional requirements if IHC Hotel Management and Operations, the architectural concept and space allocation, the desires of the local hotel company, the limitations of restrictive budgets, and the harmony and market of the country in which a hotel is located – all combined to produce a profit marking plant reflecting the current international tastes of a widely diversified market.

Although standardization would appear to be desirable in a rapidly growing industry, experience indicates the most successful efforts are based on individuality related to the country of origin rather than standardization of design, but with an overlying emphasis of international standardization of quality and service.

Each hotel in each location produces its own surveyed, conceptual, and operational requirements of IHC, its own local interior designers, and its own problems of local availability and manufacturing; however, the following outline of goals is generally applicable:

A. To produce good design based primarily on the functional needs and requirements of IHC Operations in order that Management can merchandise fully the facilities provided and develop a high quality of service; this design to be approached simultaneously along the following avenues:

1. Concept (objectivity) – initiated by IHC Operations and local Hotel Company (where applicable).

2. Function (utility) – based on past experience and current consumption of practical innovation.

3. Construction (fabrication) – utilization of local market facilities and methods wherever possible.

4. Budget (feasibility) – dictated by market surveys indicating the initial expenditure warranted by projected profits.

5. Beauty (design) – a conglomerate result of the thinking and ideas of all parties involved coordinated into a smooth, compatible result.

B. To insure that the original design concept and subsequent development of each project is based not on the likes and dislikes of any one faction but expresses the taste and insures the comfort of the international guest; and also utilizes, wherever possible, the trades, manufactures and craftsmen as well as the arts and crafts, ornamentation, styles, and traditions indigenous to the country in which a project is located.